Renewal Tips

Renewal Tips

Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at...
Over Half of U.S. Broadcasters Associations To Attend Virtual Training Summit

Over Half of U.S. Broadcasters Associations To Attend Virtual Training Summit

OVERLAND PARK, KS (January 19, 2021) – Swagger Institute, P1 Learning and the National Alliance of State Broadcasters Associations (NASBA) have teamed up again to provide a virtual sales and management training summit on Wednesday, January 27th and Thursday,...

Yes Jen, I Love Media Sales

Jennifer Lane heads up our marketing team at P1 Learning, and she does a terrific job of creating timely topics for our social media efforts. Late last week, she sent me an email regarding “the perfect topic” for our final message of the year. I was expecting to spend...