by Joe Harrison | Mar 19, 2021 | Broadcast, COVID-19, Media, On Air, Programming, Radio
Over the years broadcast Radio has witnessed more than its share of challenges. Included in this rather lengthy list was the introduction of Television, 8-track, cassette, DVD, iPod, Satellite, web-stream… oh, and let’s not forget disco. In each case, Radio was kicked...
by Joe Harrison | Feb 9, 2021 | Broadcast, Closing the Sale, COVID-19, Customer Needs Analysis, Hiring, Management, Movitvation, On-Demand
On January 27th and 28th, we had the honor to host our second-ever Rising Above virtual sales and management media summit. For those of you who are not familiar with Rising Above, we partner with the best in media to provide a virtual day and a half training...
by Joe Harrison | Jan 19, 2021 | Broadcast, Economy, Radio, Rising Above, Sales, Sales Training, State Broadcasters Associations, Television, Training, TV, Webinar
OVERLAND PARK, KS (January 19, 2021) – Swagger Institute, P1 Learning and the National Alliance of State Broadcasters Associations (NASBA) have teamed up again to provide a virtual sales and management training summit on Wednesday, January 27th and Thursday,...
by Joe Harrison | Nov 4, 2020 | Broadcast, Digital, Digital Sales, Holiday
It’s the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming....
by Joe Harrison | Dec 4, 2019 | Broadcast, Media, Sales, Selling
Jennifer Lane heads up our marketing team at P1 Learning, and she does a terrific job of creating timely topics for our social media efforts. Late last week, she sent me an email regarding “the perfect topic” for our final message of the year. I was expecting to spend...
by Joe Harrison | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
