by Joe Harrison | Nov 4, 2020 | Broadcast, Digital, Digital Sales, Holiday
It’s the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming....
by Joe Harrison | Dec 4, 2019 | Broadcast, Media, Sales, Selling
Jennifer Lane heads up our marketing team at P1 Learning, and she does a terrific job of creating timely topics for our social media efforts. Late last week, she sent me an email regarding “the perfect topic” for our final message of the year. I was expecting to spend...
by Joe Harrison | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
by Joe Harrison | May 22, 2019 | Broadcast, Education, Internship, P1 Futures Program, Radio, Sales, Training
Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent with the idea that they will help the company prosper. The end game is...
by Joe Harrison | May 8, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training, Television, TV
It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they’re especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to...
by Joe Harrison | Apr 16, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training
With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if young professionals still have questions about how it operates. ...
