In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.” In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
It’s that time of year when every salesperson must start thinking about the new year and come up with goals and metrics for 2022. Sounds easy, right? Well, for some it can be both stressful and daunting. BUT no need to stress! Because lucky for you, we’ve come up with...
I’m going to say it — prospecting sucks. The thought of picking up the phone and reaching out into the unknown just feels all wrong. Think about it, throughout our childhood, we were told not to talk to strangers. “Stranger danger,” right!? Fast forward a few years...
Earlier this summer, P1 Learning’s Speed Marriott and the Swagger Institute’s Derron Steenbergen launched “Speed & Swagger: Ten-Minute Trainer,” a weekly video training series designed to educate and motivate media sellers and managers during these...
We live in a society that is constantly growing and evolving. What are you doing to ensure that you are staying on top of the latest trends and topics for your career? Where do you start? You could go online to search for information but how do you know that what you...
