by Bryan Marriott | Aug 7, 2019 | Branding, First Preference, Marketing, Sales
The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So you are going to want to help them answer questions regarding their...
by Jennifer Lane | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
by Jennifer Lane | Mar 20, 2019 | Branding, Broadcast, Getting Started, On Air Talent, Radio
When discussing radio, one of the most popular and well known positions is the DJ or on-air talent. We all know those famous national DJ’s from Casey Kasem (yes, I grew up in the ’80s) to Ryan Seacrest. But do you know what on-air talent has to do...
by Jennifer Lane | Mar 6, 2019 | Branding, Getting Started, Marketing, Networking, P1 Futures Program, Prospecting
Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new acquaintances who may be able to enhance your career objectives. ...
by Jennifer Lane | Jan 22, 2019 | Branding, Media, Online Training, Sales, Training Trends
In sales, it’s always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one’s life easier. Since the sales world is always changing with new technologies, it is essential to keep up with and embrace these...
by Jennifer Lane | Oct 30, 2018 | Branding, Hiring, On-Boarding, Recruitment, Retaining Employees
There is a trend happening lately in companies called “ghosting” that’s shaping the way companies are hiring and onboarding employees. What is ghosting you might ask? You’ve come to the right place! Ghosting is when a candidate either...
