by gbland | Jun 10, 2020 | Advertising, Economy, Prospecting, Sales
We’re happy to bring back guest contributor, Bob “Z” Zuroweste for a third week! With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...
by gbland | Jun 18, 2019 | Cold Calling, Prospecting, Sales, Sales Cycle
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on. In working with media-based companies all over the country, we’ve found...
by gbland | Mar 6, 2019 | Branding, Getting Started, Marketing, Networking, P1 Futures Program, Prospecting
Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new acquaintances who may be able to enhance your career objectives. ...
by gbland | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
by gbland | Dec 19, 2016 | Cold Calling, Prospecting, Sales
I’m going to say it… prospecting sucks. The thought of picking up the phone and reaching out into the unknown just feels all wrong. Think about it, throughout our childhood we were told not to talk to strangers. “Stranger danger”, right!? Fast forward a...
by gbland | Apr 15, 2014 | Cold Calling, Gatekeeper, Prospecting, Tips
Recently I had a conversation with a veteran seller who hit a wall. While prospecting she faced the dreaded gatekeeper and couldn’t find a way to bypass them. I suggested she start fresh and first go back to our course titled, Cold Calling and review the...
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