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4 Stages in the Consumer Purchase Path

4 Stages in the Consumer Purchase Path

by Jennifer Lane | Jan 6, 2021 | Digital, Digital Sales, Sales, Sales Cycle, Selling

We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we’re confident on broadcasting’s future! Not only will we have a seat at the...
Tips to Getting the Renewal

Tips to Getting the Renewal

by Speed Marriott | Oct 7, 2020 | Closing the Sale, Customer Needs Analysis, Sales, Sales Cycle, Sales Relationships, Selling, Success

Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
Generational Marketing

Generational Marketing

by Jennifer Lane | Sep 10, 2020 | Customer Service, Generational Marketing, Marketing, P1 Learning, Sales Relationships, Selling

When it comes to the consumer purchase path it’s no surprise that each generation has its perspective. So how does someone effectively market to them? Well, that’s a great question as it all depends on the generational lens you are looking through that...
How Are You Adapting?

How Are You Adapting?

by Jennifer Lane | Aug 24, 2020 | COVID-19, Innovation, Motivation, Sales, Sales Relationships, Selling, Small Business, Workplace

According to a recent article from the Washington Post, more than 100,000 small businesses have closed their doors forever this year, and sadly, that number is still on the rise.  This is scary numbers that keep small businesses up at night, but those who remain...

How Media Can Help Small Businesses

by Jennifer Lane | Apr 9, 2020 | Advertising In A Down Economy, Selling, Small Business, Work Performance

According to the SBA (Small Business Administration), the US has 30.2 million small businesses that make up 47.5% of today’s workforce. Impressive! But for many of these business owners, the last several weeks have been a roller coaster of emotions… and I...

Gathering Prospect Info

by Jennifer Lane | Mar 4, 2020 | Communication, Customer Service, Networking, Sales, Sales Relationships, Selling

Ah, prospecting. No, we’re not in the old west panning for gold in California… although, there is a case for sifting through rock and mud to find a few flakes of gold, right!? Instead, we’re talking about prospecting for potential clients. For those...
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  • Marketron Aligns With P1 Learning To Create A Digital Sales Training Library
  • 4 Stages in the Consumer Purchase Path
  • Happy Holidays
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Recent Posts

Marketron Aligns With P1 Learning To Create A Digital Sales Training Library

...

4 Stages in the Consumer Purchase Path

...

Happy Holidays

...

5 Tips for Selling Over the Phone

...

10-Tips For Creating Holiday Format Revenue

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