by Jennifer Lane | Nov 3, 2023 | Advertising, Branding, Broadcast, Budgeting, Closing the Sale, Customer Needs Analysis, Customer Service, Getting Started, Goal Management, Goals, Interactive Sales, Marketing, Objection, Proposal, Proposals, Prospecting, Radio, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Tips, Training
Here we are on the cusp of another Winter. With Halloween now behind us, Thanksgiving upon us and Christmas and New Years just around the corner, this can be the time that you put yourself in a position to not only finish 2023 strong, but help jumpstart next year. ...
by Jennifer Lane | Sep 19, 2023 | Advanced Sales Training, Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Marketing, Marketing Pros, Performance, Planning, Proposals, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
by Jennifer Lane | Jul 19, 2023 | Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Digital, Digital Sales, Education, eLearning, Goal Management, Goals, Microlearning, Motivation, Movitvation, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Stress Management, Success, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips, Training, Uncategorized, Work Performance, Work Stress
Summer is a great time to reflect on your goals and recharge for the last half of the year. It’s easy to get stuck in the day-to-day tasks, and sometimes lose sight of the big picture. Take a moment to ask yourself what goals you set for yourself at the beginning of...
by Jennifer Lane | Nov 8, 2022 | Communication, Sales, Sales Relationships, Selling, Tips
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, let’s tackle this topic head-on. In working with media-based companies all over the country,...
by Joe Harrison | Sep 7, 2022 | P1 Selling, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
by Joe Harrison | Jun 7, 2022 | Digital Sales, Marketing Pros, Sales, Sales Relationships, Sales Training, Selling
In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
