In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
Over the past several months the majority of us have gone from working an 8am to 5pm job at the office to working from home… when/as we can. Listen, it’s been a challenge and as many of us gear up to head back into the office, it’s safe to assume...
My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...
Last week the entire team at P1 Learning had the opportunity to attend the NAB’s Radio Show in Dallas, Texas. It was a great event showcasing the best of radio along with providing insight on what’s to come within the industry. During this whirlwind of a...
Lets face it… each department within your organization is crucial to succeed. Without the management team you wouldn’t have goals to shoot for, without the accounting department you wouldn’t get paid, without your on-air or talent team you wouldn’t have a product....
Every year I get ahead of steam to spring clean. Now that I am an empty nester, I found that in past years I was cleaning up kid junk. As you can imagine, now my house stays pretty organized. Should I rest on my laurels? Not a chance. I have a computer full of...
