by Jennifer Lane | May 13, 2025 | Advertising, C.N.A., Closing the Sale, P1 Learning, P1 Plus
Written by Jessica Bennett Landing a first-time advertiser is a big win but if you want real success, your goal should be turning that advertiser into a loyal, long-term client. Many first-time advertisers are hesitant. They might be unsure of the process, cautious...
by Jennifer Lane | May 6, 2025 | Advertising, Branding, Digital, Marketing, Media, Personal Brand, Small Business, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips
In today’s noisy digital marketplace, one thing is clear: people aren’t just buying products or tuning into stations. They’re buying into personalities, stories, and authenticity. Whether you’re a media professional trying to keep your audience engaged or a...
by Jennifer Lane | Apr 8, 2025 | C.N.A., P1 Learning, P1 Plus, Sales Cycle, Sales Relationships, Selling
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
by Jennifer Lane | Apr 1, 2025 | Goals, Goal Management, Media, Performance, Personal Brand, Ten-Minute Trainer, Ten-Minute Trainer Network
In today’s fast-paced business world, it’s easy to get stuck in survival mode—checking off tasks, juggling deadlines, and just trying to keep up. But what if the real key to staying relevant, competitive, and energized is asking one simple question: What’s fueling...
by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
