by Jennifer Lane | Apr 1, 2024 | Communication, Curriculum, Education, Employee Training, Hiring, Human Resources, Internship, Jobs, Leadership, Leadership Styles, Management, Motivation, Networking, New Hires, On-Boarding, Onboarding, P1 Futures Program, Recognition, Recruitment, Retaining Employees
Welcome to the world of media sales, where every day is a new adventure! Creating an effective internship program is crucial for nurturing the next generation of sales professionals. With sales being a competitive market, your internship program at your station must...
by Jennifer Lane | Nov 3, 2023 | Advertising, Branding, Broadcast, Budgeting, Closing the Sale, Customer Needs Analysis, Customer Service, Getting Started, Goal Management, Goals, Interactive Sales, Marketing, Objection, Proposal, Proposals, Prospecting, Radio, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Tips, Training
Here we are on the cusp of another Winter. With Halloween now behind us, Thanksgiving upon us and Christmas and New Years just around the corner, this can be the time that you put yourself in a position to not only finish 2023 strong, but help jumpstart next year. ...
by Jennifer Lane | Sep 19, 2023 | Advanced Sales Training, Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Marketing, Marketing Pros, Performance, Planning, Proposals, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
by Jennifer Lane | Aug 31, 2023 | Advertising, Advertising In A Down Economy, Broadcast, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Sales Cycle, Sales Relationships, Sales Training, Uncategorized
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at...
by Jennifer Lane | Aug 15, 2023 | Communication, Education, eLearning, Emotional Intelligence, Employee Training, Getting Started, Goal Management, Goals, Stress Management, Team Dynamics, Teamwork, Ten-Minute Trainer, Ten-Minute Trainer Network, Time Management, Work Performance
We’ve all had coaches or mentors in our lives, whether it was your little league coach, a college professor, or a coworker. Coaches are an invaluable resource for everyone, at any stage of life. Their role is to help us learn, grow, and evolve into the best version of...