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Solutions vs. Spots 

Solutions vs. Spots 

by Jennifer Lane | Mar 16, 2022 | Advertising, Digital Sales, Sales Relationships, Selling, Success

One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.”  In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
4 (Additional) Superhero Traits That Salespeople Have

4 (Additional) Superhero Traits That Salespeople Have

by Jennifer Lane | Jan 24, 2022 | Prospecting, Renewals, Sales, Sales Relationships, Sales Training, Selling, Success

Back in 2019 (which feels like a million years ago) I wrote a blog about “4 Superhero Traits That Salespeople Have.” In this blog, we discussed the four traits superheroes and salespeople had in common (Resilience, Passion, Confidence, and Goal-Oriented), but did you...
How to Rock The New Year as a Salesperson

How to Rock The New Year as a Salesperson

by Jennifer Lane | Dec 8, 2021 | Digital Sales, Goal Management, Goals, P1 Learning, Sales, Sales Cycle, Selling, Success

It’s that time of year when every salesperson must start thinking about the new year and come up with goals and metrics for 2022. Sounds easy, right? Well, for some it can be both stressful and daunting. BUT no need to stress! Because lucky for you, we’ve come up with...
Attributes of a Great Salesperson

Attributes of a Great Salesperson

by Jennifer Lane | Sep 16, 2021 | Communication, Sales, Sales Relationships, Success

According to smallbizgenius.net, 55% of Americans believe they are capable of starting a business. However, 20% of those businesses fail within the first year, which is a lot. So, why does this happen? Many factors come into play, but, often, the individual did not...
Ten-Minute Trainer: Top 5

Ten-Minute Trainer: Top 5

by Jennifer Lane | Aug 19, 2021 | Digital Sales, Goals, Sales, Sales Training, Selling, Success, Ten-Minute Trainer, Training, Training Trends

Earlier this summer, P1 Learning’s Speed Marriott and the Swagger Institute’s Derron Steenbergen launched “Speed & Swagger: Ten-Minute Trainer,” a weekly video training series designed to educate and motivate media sellers and managers during these...
Get “F2F” With Your Customer

Get “F2F” With Your Customer

by Jennifer Lane | Apr 7, 2021 | Communication, Sales, Sales Relationships, Selling, Success

The way we conduct business has changed. We went from being out and about within our community to doing business remotely via Zoom (and in some cases, still in our pajamas). This isn’t anything that you haven’t heard, but what’s important to...
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Recent Posts

How to Get Promoted

Ways to Avoid Stress in Sales

Managing Communications

Solutions vs. Spots 

Co-Workers ‘Lead’ The Way

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