In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
In sales you want to make sure you are getting as much information out of your client as possible to ensure you are providing them with the best solutions for their problems. But getting these answers can be tricky if you don’t know what to ask. Typically, in sales a...
On January 27th and 28th, we had the honor to host our second-ever Rising Above virtual sales and management media summit. For those of you who are not familiar with Rising Above, we partner with the best in media to provide a virtual day and a half training...
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
Often there seems to be a breakdown between what companies think their customers want versus what their customers really want. Does this surprise you? It shouldn’t. Current customers want more than help with their problems… they want to know what you can...
Last week the entire team at P1 Learning had the opportunity to attend the NAB’s Radio Show in Dallas, Texas. It was a great event showcasing the best of radio along with providing insight on what’s to come within the industry. During this whirlwind of a...
