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How to Conduct a CNA That Gets Results

How to Conduct a CNA That Gets Results

by Jennifer Lane | Oct 4, 2022 | Advanced Sales Training, Advertising, C.N.A., Customer Needs Analysis, Customer Service, Sales Relationships

In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
Asking Great Sales Questions

Asking Great Sales Questions

by Jennifer Lane | Apr 22, 2021 | Customer Needs Analysis, Sales, Selling

In sales you want to make sure you are getting as much information out of your client as possible to ensure you are providing them with the best solutions for their problems. But getting these answers can be tricky if you don’t know what to ask. Typically, in sales a...
Rising Above: Climbing Higher – Recap

Rising Above: Climbing Higher – Recap

by Jennifer Lane | Feb 9, 2021 | Broadcast, Closing the Sale, COVID-19, Customer Needs Analysis, Hiring, Management, Movitvation, On-Demand

On January 27th and 28th, we had the honor to host our second-ever Rising Above virtual sales and management media summit. For those of you who are not familiar with Rising Above, we partner with the best in media to provide a virtual day and a half training...
Tips to Getting the Renewal

Tips to Getting the Renewal

by Speed Marriott | Oct 7, 2020 | Closing the Sale, Customer Needs Analysis, Sales, Sales Cycle, Sales Relationships, Selling, Success

Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...

How Customers Want to Be Treated

by Jennifer Lane | Jan 9, 2020 | Communication, Customer Needs Analysis, Customer Service, Sales, Sales Relationships

Often there seems to be a breakdown between what companies think their customers want versus what their customers really want. Does this surprise you? It shouldn’t. Current customers want more than help with their problems… they want to know what you can...

The Power of Networking

by Jennifer Lane | Oct 2, 2019 | C.N.A., Customer Needs Analysis, NAB, Networking, RAB, Radio Advertising Bureau, Radio Show, Sales Relationships, Success

Last week the entire team at P1 Learning had the opportunity to attend the NAB’s Radio Show in Dallas, Texas. It was a great event showcasing the best of radio along with providing insight on what’s to come within the industry. During this whirlwind of a...
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The Benefits of Microlearning for Your Employees

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