P1 Learning Blog
How I Earn the Renewal
Alright, let's be honest. Sales is more than just a job to me; it's a passion. We're in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for that one-time sale......
Renewal Tips
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at...
Be Your Own Coach
We’ve all had coaches or mentors in our lives, whether it was your little league coach, a college professor, or a coworker. Coaches are an invaluable resource for everyone, at any stage of life. Their role is to help us learn, grow, and evolve into the best version of...
The Power of Emotional Intelligence
In today's rapidly evolving world, personal and professional success hinges on more than just technical skills and knowledge. Emotional Intelligence (EI), often referred to as Emotional Quotient (EQ), is a crucial factor that plays a significant role in achieving...
Recharge this Summer
Summer is a great time to reflect on your goals and recharge for the last half of the year. It’s easy to get stuck in the day-to-day tasks, and sometimes lose sight of the big picture. Take a moment to ask yourself what goals you set for yourself at the beginning of...
Stay Sizzlin’ This Summer
School is out, the sun is shining, and summer is here! While summer can be a busy time, between festivals, fairs, and family vacations, it can also be a difficult time to maintain your sales momentum. Whether your contacts are out of the office, or deciding to back off their purchasing for the season, summer can be a frustrating time for sales. Here are some tips to overcome these obstacles and stay sizzlin’ this summer.
Equality vs. Equity – One Size Does Not Fit All
When we start talking to clients, we know that a Customer Needs Assessment is crucial to understanding and meeting their individual needs. We’re told time and time again that one size does not fit all when it comes to advertising and media sales. The same is true in our workplace, and it’s important to ensure that everyone’s needs are met in a way that drives them to be the most successful team member they can be.
Overcoming Implicit Bias in Sales
Conversations about diversity and bias can be uncomfortable, but it is important to understand the role that our own backgrounds, beliefs, and lifestyles can contribute to implicit bias. According to the National Institute of Health, updated January 2022, implicit bias occurs automatically and unintentionally, meaning it’s something we have very little control over. However, these biases can contribute to decisions and behaviors affecting our relationships with coworkers, clients, and communities.
The Benefits of Microlearning for Your Employees
Keeping your employees engaged and educated on the latest trends can be hard especially if you don’t have the tools to get this accomplished effectively. Did you know that when companies use microlearning they can increase employee engagement as high as 90% and that...