P1 Learning Blog
Embracing Social Selling: A Modern Approach for Local Media Professionals
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
The Power of Local Business Partnerships
In today’s ever-evolving business landscape, local businesses face a host of challenges—from navigating economic uncertainty to competing with large online retailers. However, one often-overlooked strategy has proven to be a game-changer: partnerships. By working...
AI Unleashed: Empowering New Media Sellers to Crush Their Sales Goals
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it's become an essential tool that streamlines everything from lead generation to crafting...
How to Generate High-Quality Leads on LinkedIn
These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
From Interaction to Impact: How Tailored Service Boosts Customer Loyalty
Blog Written by Derron Steenbergen In today’s crowded marketplace, customer loyalty isn’t just a nice-to-have—it’s a critical differentiator between businesses that thrive and those that struggle. Customers don’t just want good service; they want personalized service...
The Power of Personal Branding
In an increasingly interconnected world, the way you present yourself has never been more critical. Whether you’re an entrepreneur, a professional, or simply navigating social media, your personal brand is your unique fingerprint—shaping how others perceive and...
Finish 2024 Strong: Strategies to Connect, Celebrate, and Make an Impact in Your Community
As 2024 draws to a close, it’s a prime opportunity for businesses to maximize engagement, strengthen connections, and set the stage for a successful 2025. Between big shopping days, “Shop Local” initiatives, and the festive season, these final weeks offer powerful...
Nurturing Client Relationships Before the Year-End Rush
Nurturing client relationships is a vital skill for salespeople seeking long-term success. Quality relationships foster trust, loyalty, and ongoing engagement, ultimately leading to more closed deals. In competitive markets, it's crucial to stand out as a trusted...
Staying Motivated When You Don’t Feel Like It
We’ve all been there: waking up in the morning, feeling unmotivated, and wondering how we’ll make it through the day. Whether you’re facing burnout, stress, or just a slump, losing your motivation can happen to anyone. But staying motivated, even when you don’t feel...