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10-Tips For Creating Holiday Format Revenue
It's the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming. Change...
Wishing A Happy Retirement to Katey McGuckin-Woolam
P1 Learning Co-Founder, Katey McGuckin-Woolam to retire from P1 Learning after 13 years. In 2007, McGuckin-Woolam partnered with broadcaster Speed Marriott to create the online training company, P1 Learning which currently caters to thousands of broadcast stations and...
How to Organize Your Work Day
This past weekend, like most Americans, I was home watching the latest shows on Netflix I came across a new show called “The Home Edit.” The premise of this show is that we all could use some organization in our lives. Specifically, the show takes you through steps on...
Tips to Getting the Renewal
Oh, the delightful time of the year when many advertising contracts are due for renewal. Everyone knows that retaining customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7 times more to attract a new customer than it does to keep a current one (yikes!).
Generational Marketing
When it comes to the consumer purchase path it's no surprise that each generation has its perspective. So how does someone effectively market to them? Well, that's a great question as it all depends on the generational lens you are looking through that will determine...
How Are You Adapting?
According to a recent article from the Washington Post, more than 100,000 small businesses have closed their doors forever this year, and sadly, that number is still on the rise. This is scary numbers that keep small businesses up at night, but those who remain...
Rising Above “Takeaways”
A few weeks ago we had the honor of co-hosting an event with Swagger Institute called Rising Above which was a virtual sales & management media summit. To our knowledge, a virtual "conference" for the media industry had never been pulled off before, so we're...
Are you ready for Rising Above?
We are so excited to be partnered up with the Swagger Institute and the National Alliance of State Broadcasters Associations (NASBA) to provide a virtual sales and management training summit coming TOMORROW, July 22nd and 23rd called Rising Above! This summit will...
10 Tips For Your First 10 Days
Over the past several months the majority of us have gone from working an 8am to 5pm job at the office to working from home... when/as we can. Listen, it's been a challenge and as many of us gear up to head back into the office, it's safe to assume that items such as...