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With Digital, Broadcast Becomes Unstoppable
Author: Jessica Jett-Hill, Director of Logistic, Advantage Systems On January 28th, Jessica Jett-Hill participated in Rising Above: A Virtual Sales and Management Media Summit. For those of you who are not familiar with Rising Above, we partner with the best in media...
Rising Above: Climbing Higher – Recap
On January 27th and 28th, we had the honor to host our second-ever Rising Above virtual sales and management media summit. For those of you who are not familiar with Rising Above, we partner with the best in media to provide a virtual day and a half training...
Over Half of U.S. Broadcasters Associations To Attend Virtual Training Summit
OVERLAND PARK, KS (January 19, 2021) – Swagger Institute, P1 Learning and the National Alliance of State Broadcasters Associations (NASBA) have teamed up again to provide a virtual sales and management training summit on Wednesday, January 27th and Thursday,...
Marketron Aligns With P1 Learning To Create A Digital Sales Training Library
OVERLAND PARK, KS (January 12, 2021) – P1 Learning has teamed up with Marketron to expand the resources on digital advertising that are available to media sales professionals in the Marketron Learning Center, an online training platform that provides best...
4 Stages in the Consumer Purchase Path
We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we're confident on broadcasting’s future! Not only will we have a seat at the...
Happy Holidays
Wishing you and your family a very Happy Holiday and a prosperous New Year!
5 Tips for Selling Over the Phone
In today's sales environment, you have to be comfortable using all methods of sales communication. And we know that selling over the phone can be challenging as leads may not want to listen to lengthy sales pitches. So, how can you make your voice heard, generate...
10-Tips For Creating Holiday Format Revenue
It's the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming. Change...
Wishing A Happy Retirement to Katey McGuckin-Woolam
P1 Learning Co-Founder, Katey McGuckin-Woolam to retire from P1 Learning after 13 years. In 2007, McGuckin-Woolam partnered with broadcaster Speed Marriott to create the online training company, P1 Learning which currently caters to thousands of broadcast stations and...