P1 Learning Blog
Summer Sales Slump Is a Myth: Win More in July
We’ve all heard it before: "Nobody’s buying in July.""Decision-makers are on vacation.""It’s just a slow season." But let’s set the record straight the summer sales slump is a myth. And the best in the business know it. While others hit cruise control, top performers...
Helping Your Clients Build Brand Awareness That Sticks
Written by Jessica Bennett You’ve probably heard a client say, “We just want to get our name out there” or “We just need more customers coming in”. It sounds simple enough, but as a media seller, you know there’s real strategy behind that request. What they’re asking...
Stay Motivated in Summer Sales: 5 Strategies for Small Business Success
Summer often brings a shift in energy. Clients head out on vacation, inboxes grow quieter, and the pace of business slows. But for small business owners and media sales professionals, this doesn't have to mean lost momentum. In fact, learning how to stay motivated in...
How to Build Long-Term Trust with First-Time Advertisers
Written by Jessica Bennett Landing a first-time advertiser is a big win but if you want real success, your goal should be turning that advertiser into a loyal, long-term client. Many first-time advertisers are hesitant. They might be unsure of the process, cautious...
The Content Confidence Gap: How to Stand Out Without Selling Out
In today’s noisy digital marketplace, one thing is clear: people aren’t just buying products or tuning into stations. They’re buying into personalities, stories, and authenticity. Whether you're a media professional trying to keep your audience engaged or a small...
The Media Sales Funnel Explained (and How to Navigate It)
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
What’s Fueling Your Growth? The One Question Every Business Leader Should Ask.
In today’s fast-paced business world, it’s easy to get stuck in survival mode—checking off tasks, juggling deadlines, and just trying to keep up. But what if the real key to staying relevant, competitive, and energized is asking one simple question: What’s fueling...
Embracing Social Selling: A Modern Approach for Local Media Professionals
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
The Power of Local Business Partnerships
In today’s ever-evolving business landscape, local businesses face a host of challenges—from navigating economic uncertainty to competing with large online retailers. However, one often-overlooked strategy has proven to be a game-changer: partnerships. By working...