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7 Things You Should Be Doing in Sales
As sellers, we're always looking for tips, tricks... anything to make our lives just a little easier. Listen, media sales can be a challenging and competitive industry and to be the best, one must be willing to put in the time and effort to build a client pipeline...
5 Tips to Help You Stick to Your 2023 New Year’s Resolution
Can you believe 2023 is almost here? Have you thought about what you would like your New Year’s Resolution to be? I’ve been debating if I wanted to do one this year because I can’t seem to stick with them…. (Insert sigh). I always start out with great intentions but...
Tips on Setting Up Email Appointments
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, let's tackle this topic head-on. In working with media-based companies all over the country, we’ve...
How to Handle Getting Ghosted
No one likes to be ghosted. In a past article, we discussed ways to not be ghosted when hiring. Today, I would like to discuss how one can get ghosted in other areas of work and how one can avoid that. Whether it’s a client who stopped responding to your emails, or a...
How to Conduct a CNA That Gets Results
In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
5 Tips to Help Mandate Compliance Training
I’m often asked, “What are P1 Learning’s most requested training topics?” The top three answers might surprise you… Sales (OK, no shocker here) Workplace compliance Wait … workplace compliance!? I know what you’re thinking — not everyone’s favorite topic of...
It’s Renewal Season! Are you ready?
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
5 Reasons Why You Should Use eLearning
Here at P1 Learning, we love eLearning (of course, we’re a little biased). With hundreds of videos in our library from Business Math to Human Resources, we have learning tools for any situation. For instance, are you making the transition from an employee to a...
Advertising in a Down Economy
Rising interest rates, spiking fuel prices, war in Ukraine, supply chain issues. Yes, some of us, including our clients, are getting nervous about the constant barrage of bad news — while others look at what’s happening in their own region as an economic upswing. Gas...