Blogs & Learning Insights
Say It Better: Communication That Works Everywhere
Communication is one of the most important skills in business, yet it's often one of the least developed. Whether you're leading a team, working with coworkers, serving customers, or managing difficult conversations, your ability to communicate clearly can have a...
Summer Reset: Turning the Summer Slowdown into Sales Opportunities
Summer often brings a different pace to the business world. Decision-makers take vacations, schedules become less predictable, and many media sellers experience a slowdown in client activity. While it can be tempting to view summer as a challenging season for sales,...
Make This Summer Your Strongest Sales Season Yet | 5 Creative Summer Sales Ideas
As summer gets underway, many businesses are looking for ways to attract customers, increase foot traffic, and make the most of the season. For sellers, this creates an opportunity to do something more valuable than pitch products or packages. It is an opportunity to...
Character: The Advantage That Compounds Over Time
In sales and leadership, skill might open the door, but character is what determines whether you are invited to stay. Every email you send, every recommendation you make, and every decision you stand behind is interpreted through how others perceive your intent....
What Heart Failure Has Taught Me About Success, Written By Chris Lytle
My mission is “making successful people successful sooner.” Sarah and I came up with that mission statement 42 years ago. Hold that thought. I now own a copy of Success With Heart Failure Revised: Help and Hope for Those with Congestive Heart Failure by Marc Silver,...
It’s Not a No—Your Client Just Isn’t Confident Yet
Let me ask you something, are you running into more “let me think about it” lately? Not flat-out no’s…just hesitation. Because that’s what I’m hearing across the board right now. And honestly, it’s not always about your proposal. Most of the time, it’s that...
When Motivation Feels Out of Reach: How to Keep Showing Up in Sales
Some weeks in sales just feel heavier than others. The calls take more effort. The emails are harder to write. Even small tasks feel like a lot. And when support or communication feels limited, it can make it even tougher to stay positive. If that’s where you are...
Helping Clients See the Return on Their Advertising Investment
One of the most important conversations happening between sellers and advertisers today centers around return on investment. Clients are no longer satisfied simply knowing their message aired or their ad ran. They want to understand how their marketing dollars are...
Train for Change
The media landscape continues to shift at a pace that can feel relentless. Layoffs, restructuring, tighter budgets, expanding AI tools, and evolving client expectations have created a climate of uncertainty across our industry. It would be easy to respond by pulling...