Blogs & Learning Insights
It’s Not a No—Your Client Just Isn’t Confident Yet
Let me ask you something, are you running into more “let me think about it” lately? Not flat-out no’s…just hesitation. Because that’s what I’m hearing across the board right now. And honestly, it’s not always about your proposal. Most of the time, it’s that...
When Motivation Feels Out of Reach: How to Keep Showing Up in Sales
Some weeks in sales just feel heavier than others. The calls take more effort. The emails are harder to write. Even small tasks feel like a lot. And when support or communication feels limited, it can make it even tougher to stay positive. If that’s where you are...
Helping Clients See the Return on Their Advertising Investment
One of the most important conversations happening between sellers and advertisers today centers around return on investment. Clients are no longer satisfied simply knowing their message aired or their ad ran. They want to understand how their marketing dollars are...
Train for Change
The media landscape continues to shift at a pace that can feel relentless. Layoffs, restructuring, tighter budgets, expanding AI tools, and evolving client expectations have created a climate of uncertainty across our industry. It would be easy to respond by pulling...
2026 Is Calling: Turn Up the Signal
The calendar flipped, the static cleared, and 2026 is officially live. For media sales professionals, this isn’t just a new year, it’s a fresh frequency. One where opportunity is louder, competition is sharper, and your voice matters more than ever. If 2025 taught us...
Rising Above: What to Expect from This Game-Changing Leadership & Sales Experience
The media industry is changing rapidly—and staying relevant requires strong leadership, confident sellers, and forward-thinking strategy. That’s exactly why Rising Above was created. Rising Above is a two-day virtual summit designed for broadcasters, media sellers,...
Take an Honest Audit of the Past Year
Written by Jessica Bennett The start of a new year is more than a calendar reset, it is a strategic opportunity. For professionals in media broadcasting, the pace of change continues to accelerate audience behavior shifts, technology evolves, revenue models adapt, and...
Lead From Any Seat: Influence Without Authority
We tend to think of leadership as something granted by a title — manager, director, VP. But if the last few years have taught us anything, it’s that real leadership comes from people who can inspire, collaborate, and move others toward solutions… no matter where they...
The Waiting Game: How to Handle “Waiting to Hear Back” from a Prospective Client
Written by Jessica Bennett You’ve sent the proposal, nailed the presentation, and wrapped it up with a confident handshake or a well-crafted email. Now… you wait. That “in-between” stage where you’ve done your part but haven’t heard back yet can feel like the longest...