Blogs & Learning Insights
Back-to-School is Over…What’s Next?
Back-to-school promotions have wrapped up, students are settling into their routines, and local businesses are turning their attention toward fall. For media sellers, September is not the time to slow down, it is the bridge between summer promotions and the busiest...
El Mes de la Herencia Hispana no es una estrategia. Es una fecha en el calendario.
Cada año, sin falla, el mismo ciclo se repite. Un anunciante comienza a preguntar en agosto —a veces en septiembre—: “¿Qué podemos hacer para el Mes de la Herencia Hispana?” Y lo entiendo. La intención es real. El problema es el punto de partida. Porque cuando la...
August Is the Time to Win Your Renewals, Not Just Prepare for Them
As summer winds down, many sales professionals begin thinking about renewal season. The mistake is believing it starts in September or October. In reality, renewal season begins today. The strongest renewals are not won during the renewal meeting. They are earned...
Unlocking Chamber Value | By Sara Ritter IOM
Throughout my 21 years as a chamber executive, there was one analogy I used over and over with our members: The chamber is a bus—but it's up to the members to drive it. Every business owner has a bus. It's their company, their employees, their customers, and...
Halfway Through the Year… Is Your Account List Ready for the Second Half?
Summer often brings a slight change of pace, making July the perfect time to step back and evaluate your business. Between prospecting, client meetings, proposals, and closing orders, it's easy to stay focused on what's directly in front of you. But the most...
Say It Better: Communication That Works Everywhere
Communication is one of the most important skills in business, yet it's often one of the least developed. Whether you're leading a team, working with coworkers, serving customers, or managing difficult conversations, your ability to communicate clearly can have a...
Summer Reset: Turning the Summer Slowdown into Sales Opportunities
Summer often brings a different pace to the business world. Decision-makers take vacations, schedules become less predictable, and many media sellers experience a slowdown in client activity. While it can be tempting to view summer as a challenging season for sales,...
Make This Summer Your Strongest Sales Season Yet | 5 Creative Summer Sales Ideas
As summer gets underway, many businesses are looking for ways to attract customers, increase foot traffic, and make the most of the season. For sellers, this creates an opportunity to do something more valuable than pitch products or packages. It is an opportunity to...
Character: The Advantage That Compounds Over Time
In sales and leadership, skill might open the door, but character is what determines whether you are invited to stay. Every email you send, every recommendation you make, and every decision you stand behind is interpreted through how others perceive your intent....