P1 Learning Blog
The Media Sales Funnel Explained (and How to Navigate It)
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
What’s Fueling Your Growth? The One Question Every Business Leader Should Ask.
In today’s fast-paced business world, it’s easy to get stuck in survival mode—checking off tasks, juggling deadlines, and just trying to keep up. But what if the real key to staying relevant, competitive, and energized is asking one simple question: What’s fueling...
Embracing Social Selling: A Modern Approach for Local Media Professionals
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
The Power of Local Business Partnerships
In today’s ever-evolving business landscape, local businesses face a host of challenges—from navigating economic uncertainty to competing with large online retailers. However, one often-overlooked strategy has proven to be a game-changer: partnerships. By working...
AI Unleashed: Empowering New Media Sellers to Crush Their Sales Goals
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it's become an essential tool that streamlines everything from lead generation to crafting...
How to Generate High-Quality Leads on LinkedIn
These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
From Interaction to Impact: How Tailored Service Boosts Customer Loyalty
Blog Written by Derron Steenbergen In today’s crowded marketplace, customer loyalty isn’t just a nice-to-have—it’s a critical differentiator between businesses that thrive and those that struggle. Customers don’t just want good service; they want personalized service...
The Power of Personal Branding
In an increasingly interconnected world, the way you present yourself has never been more critical. Whether you’re an entrepreneur, a professional, or simply navigating social media, your personal brand is your unique fingerprint—shaping how others perceive and...
Finish 2024 Strong: Strategies to Connect, Celebrate, and Make an Impact in Your Community
As 2024 draws to a close, it’s a prime opportunity for businesses to maximize engagement, strengthen connections, and set the stage for a successful 2025. Between big shopping days, “Shop Local” initiatives, and the festive season, these final weeks offer powerful...