Blogs & Learning Insights
Character: The Advantage That Compounds Over Time
In sales and leadership, skill might open the door, but character is what determines whether you are invited to stay. Every email you send, every recommendation you make, and every decision you stand behind is interpreted through how others perceive your intent....
What Heart Failure Has Taught Me About Success, Written By Chris Lytle
My mission is “making successful people successful sooner.” Sarah and I came up with that mission statement 42 years ago. Hold that thought. I now own a copy of Success With Heart Failure Revised: Help and Hope for Those with Congestive Heart Failure by Marc Silver,...
It’s Not a No—Your Client Just Isn’t Confident Yet
Let me ask you something, are you running into more “let me think about it” lately? Not flat-out no’s…just hesitation. Because that’s what I’m hearing across the board right now. And honestly, it’s not always about your proposal. Most of the time, it’s that...
When Motivation Feels Out of Reach: How to Keep Showing Up in Sales
Some weeks in sales just feel heavier than others. The calls take more effort. The emails are harder to write. Even small tasks feel like a lot. And when support or communication feels limited, it can make it even tougher to stay positive. If that’s where you are...
Helping Clients See the Return on Their Advertising Investment
One of the most important conversations happening between sellers and advertisers today centers around return on investment. Clients are no longer satisfied simply knowing their message aired or their ad ran. They want to understand how their marketing dollars are...
Train for Change
The media landscape continues to shift at a pace that can feel relentless. Layoffs, restructuring, tighter budgets, expanding AI tools, and evolving client expectations have created a climate of uncertainty across our industry. It would be easy to respond by pulling...
2026 Is Calling: Turn Up the Signal
The calendar flipped, the static cleared, and 2026 is officially live. For media sales professionals, this isn’t just a new year, it’s a fresh frequency. One where opportunity is louder, competition is sharper, and your voice matters more than ever. If 2025 taught us...
Rising Above: What to Expect from This Game-Changing Leadership & Sales Experience
The media industry is changing rapidly—and staying relevant requires strong leadership, confident sellers, and forward-thinking strategy. That’s exactly why Rising Above was created. Rising Above is a two-day virtual summit designed for broadcasters, media sellers,...
Take an Honest Audit of the Past Year
Written by Jessica Bennett The start of a new year is more than a calendar reset, it is a strategic opportunity. For professionals in media broadcasting, the pace of change continues to accelerate audience behavior shifts, technology evolves, revenue models adapt, and...