by Jennifer Lane | Apr 8, 2025 | C.N.A., P1 Learning, P1 Plus, Sales Cycle, Sales Relationships, Selling
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
by Jennifer Lane | Feb 3, 2025 | Communication, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network, Tips
These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
by Jennifer Lane | Oct 1, 2024 | Closing the Sale, C.N.A., Communication, Customer Needs Analysis, Renewals, Sales Cycle, Sales Relationships, Selling
Nurturing client relationships is a vital skill for salespeople seeking long-term success. Quality relationships foster trust, loyalty, and ongoing engagement, ultimately leading to more closed deals. In competitive markets, it’s crucial to stand out as a...
by Jennifer Lane | Jul 9, 2024 | Advertising, Broadcast, Closing the Sale, Communication, Creativity, Emotional Intelligence, Local, Marketing, Media, Motivation, Networking, Recommendations, Sales, Sales Cycle, Sales Relationships, Selling, Sports, Team Dynamics, Teamwork, Ten-Minute Trainer Network
By Derron Steenbergen Sometimes, it all begins with sports… After going to college to be a school teacher and realizing I could not do that the rest of my life, I found myself in the broadcasting business. I began selling and doing play by play for high school sports....
by Jennifer Lane | Mar 1, 2024 | Advanced Sales Training, Advertising, Branding, Broadcast, Curriculum, Education, eLearning, Employee Training, Hiring, Marketing, Marketing Pros, New Hires, On-Boarding, Onboarding, Online Training, P1 Learning, P1 Plus, P1 Selling, Recruitment, Retaining Employees, Sales, Sales Cycle, Sales Training, Seller Success Program, Selling, State Broadcasters Associations, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips, Training, Training Trends, Work Performance
In today’s rapidly evolving broadcasting and media landscape, staying ahead of the curve is the key to success. And as your station sets its sights on expansion and growth, investing in online training can be your secret weapon. But the key lies in equipping...
