It’s that time of year when every salesperson must start thinking about the new year and come up with goals and metrics for 2022. Sounds easy, right? Well, for some it can be both stressful and daunting. BUT no need to stress! Because lucky for you, we’ve come up with...
It’s really quite simple… people need to purchase both goods and services to help run their own businesses. So why do our customers and/or potential customers hesitate to buy from us? On the flip side for our own businesses to survive we need to sell our...
We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we’re confident on broadcasting’s future! Not only will we have a seat at the...
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on. In working with media-based companies all over the country, we’ve found...
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
