Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on. In working with media-based companies all over the country, we’ve found...
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
Our friends at ej4 put together this great article. Thought we’d share… If the Internet didn’t exist, you wouldn’t be reading this. More importantly, I believe if the Internet didn’t exist, we would have shorter sales cycles. Why? Well for one,...
Ah! It’s October and fall is officially in the air. The leaves are changing, we’ve all experienced that first chilled morning, the kids are purchasing their Halloween costumes, and we’re stressfully indoors freaking out because … it’s budgeting season. Yes, it’s that...
Our friends from the NAB/RAB Radio Show just posted Speed Marriott’s segment, Closing the Sale. Feel free to view the entire segment below featuring Pam Lontos’s Addressing Objections, or skip ahead to Speed’s segment which starts at 12:25....
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