By Derron Steenbergen Sometimes, it all begins with sports… After going to college to be a school teacher and realizing I could not do that the rest of my life, I found myself in the broadcasting business. I began selling and doing play by play for high school sports....
What’s one of the biggest complaints in our industry? There are no good salespeople to hire! While we understand the frustration, there are good people out there, but unfortunately a career in broadcast sales isn’t always on their radar screen. In effort to...
At P1 Learning we’re out to save the world one local store at a time; or as a media company, why should you be concerned about promoting your audience to shop local? Back in 2010 American Express invented Small Business Saturday on the first Saturday after...
We all live in great communities with many blessings. Take the time to thank your customers. Take the time to inform your audience that buying local is the American way. Create a campaign to talk about the pride in your community, the value of doing business with...
