By Derron Steenbergen Sometimes, it all begins with sports… After going to college to be a school teacher and realizing I could not do that the rest of my life, I found myself in the broadcasting business. I began selling and doing play by play for high school sports....
Welcome to the world of media sales, where every day is a new adventure! Creating an effective internship program is crucial for nurturing the next generation of sales professionals. With sales being a competitive market, your internship program at your station must...
In today’s rapidly evolving world, personal and professional success hinges on more than just technical skills and knowledge. Emotional Intelligence (EI), often referred to as Emotional Quotient (EQ), is a crucial factor that plays a significant role in...
School is out, the sun is shining, and summer is here! While summer can be a busy time, between festivals, fairs, and family vacations, it can also be a difficult time to maintain your sales momentum. Whether your contacts are out of the office, or deciding to back...
If you’re like me, you get asked questions from clients during each interaction. Some can be personal such as “What did you think of that game last night?” Other questions can be very detail-oriented about business. At times, it might feel like clients believe...
During one of my favorite podcasts, the host discussed how people don’t get a chance to make the first impression of themselves in person — in both sales and in dating. This is all increasingly done online, with the pandemic moving individuals to working remotely...
