By Derron Steenbergen Sometimes, it all begins with sports… After going to college to be a school teacher and realizing I could not do that the rest of my life, I found myself in the broadcasting business. I began selling and doing play by play for high school sports....
Looking for candidates can be stressful. Depending on the position, it can take weeks if not months to find the right person. If you don’t have your position posted in the right places, it could take even longer. A recent study has shown that 94% of recruiters are...
Over the years broadcast Radio has witnessed more than its share of challenges. Included in this rather lengthy list was the introduction of Television, 8-track, cassette, DVD, iPod, Satellite, web-stream… oh, and let’s not forget disco. In each case, Radio was kicked...
Jennifer Lane heads up our marketing team at P1 Learning, and she does a terrific job of creating timely topics for our social media efforts. Late last week, she sent me an email regarding “the perfect topic” for our final message of the year. I was expecting to spend...
One of the most common things that we hear form our clients has to do finding quality talent to fill roles at the station level. Of course, the reasons why vary from station to station, but what is the same is that they need help with their recruitment efforts. Not to...
In sales, it’s always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one’s life easier. Since the sales world is always changing with new technologies, it is essential to keep up with and embrace these...
