Over the years broadcast Radio has witnessed more than its share of challenges. Included in this rather lengthy list was the introduction of Television, 8-track, cassette, DVD, iPod, Satellite, web-stream… oh, and let’s not forget disco. In each case, Radio was kicked...
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
Nothing brings more joy to the on-air personality than the extra cash earned by sitting for two hours in a business and talking on-air four times selling whatever is around them. Nothing brings more moans from the salesperson, who has been instructed by the sales...
Cross training. What comes to mind? Football players, olympians… basically athlete’s, right? But cross training doesn’t necessarily have to relate to a sport. Although, we all joke in the media industry that we’ve become a contact sport. Cross...
