by gbland | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
by gbland | Apr 17, 2018 | Broadcast, On Air, Sales
Nothing brings more joy to the on-air personality than the extra cash earned by sitting for two hours in a business and talking on-air four times selling whatever is around them. Nothing brings more moans from the salesperson, who has been instructed by the sales...
by gbland | Sep 17, 2013 | On Air, Sales, Training
Cross training. What comes to mind? Football players, olympians… basically athlete’s, right? But cross training doesn’t necessarily have to relate to a sport. Although, we all joke in the media industry that we’ve become a contact sport. Cross...
