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On-Air Insights With Katey

by gbland | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio

When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...

5 Tips To Successful Internships

by gbland | May 22, 2019 | Broadcast, Education, Internship, P1 Futures Program, Radio, Sales, Training

Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent with the idea that they will help the company prosper. The end game is...

How To Get Students Interested In Broadcast Sales

by gbland | May 8, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training, Television, TV

It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they’re especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to...

Top Questions College Students Ask About Broadcast Sales

by gbland | Apr 16, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training

With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if young professionals still have questions about how it operates. ...

Goal Management: What’s Your Number?

by gbland | Apr 3, 2019 | Broadcast, Goal Management, Radio, Sales, Television, TV

So, how much money do you want to make this year?  Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none of his business.” And in fairness, you are correct, it is none of my...

A Day In the Life of On Air Talent

by gbland | Mar 20, 2019 | Branding, Broadcast, Getting Started, On Air Talent, Radio

  When discussing radio, one of the most popular and well known positions is the DJ or on-air talent. We all know those famous national DJ’s from Casey Kasem (yes, I grew up in the ’80s) to Ryan Seacrest. But do you know what on-air talent has to do...

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Recent Posts

Marketron Aligns With P1 Learning To Create A Digital Sales Training Library

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4 Stages in the Consumer Purchase Path

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Happy Holidays

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5 Tips for Selling Over the Phone

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10-Tips For Creating Holiday Format Revenue

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