by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
by Jennifer Lane | Feb 6, 2024 | Advertising, Broadcast, Closing the Sale, Customer Needs Analysis, DEI, Education, eLearning, Emotional Intelligence, Employee Training, Goal Management, Goals, Human Resources, Leadership, Leadership Styles, Management, Marketing, Motivation, On-Boarding, Radio, Recruitment, Rising Above, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, State Broadcasters Associations, Teamwork, Ten-Minute Trainer, Ten-Minute Trainer Network, Training, Uncategorized, Webinar
The 5th Annual Rising Above Virtual Sales and Management Summit was a resounding success! Both Derron Steenbergen and Speed Marriott joined forces in Kansas City to bring together industry experts and share their insights with the broadcast community. The two-day...
by Jennifer Lane | Nov 3, 2023 | Advertising, Branding, Broadcast, Budgeting, Closing the Sale, Customer Needs Analysis, Customer Service, Getting Started, Goal Management, Goals, Interactive Sales, Marketing, Objection, Proposal, Proposals, Prospecting, Radio, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Tips, Training
Here we are on the cusp of another Winter. With Halloween now behind us, Thanksgiving upon us and Christmas and New Years just around the corner, this can be the time that you put yourself in a position to not only finish 2023 strong, but help jumpstart next year. ...
by Joe Harrison | Mar 19, 2021 | Broadcast, COVID-19, Media, On Air, Programming, Radio
Over the years broadcast Radio has witnessed more than its share of challenges. Included in this rather lengthy list was the introduction of Television, 8-track, cassette, DVD, iPod, Satellite, web-stream… oh, and let’s not forget disco. In each case, Radio was kicked...
by Joe Harrison | Jan 19, 2021 | Broadcast, Economy, Radio, Rising Above, Sales, Sales Training, State Broadcasters Associations, Television, Training, TV, Webinar
OVERLAND PARK, KS (January 19, 2021) – Swagger Institute, P1 Learning and the National Alliance of State Broadcasters Associations (NASBA) have teamed up again to provide a virtual sales and management training summit on Wednesday, January 27th and Thursday,...
by Joe Harrison | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
