by gbland | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
by gbland | May 22, 2019 | Broadcast, Education, Internship, P1 Futures Program, Radio, Sales, Training
Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent with the idea that they will help the company prosper. The end game is...
by gbland | May 8, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training, Television, TV
It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they’re especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to...
by gbland | Apr 16, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training
With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if young professionals still have questions about how it operates. ...
by gbland | Apr 3, 2019 | Broadcast, Goal Management, Radio, Sales, Television, TV
So, how much money do you want to make this year? Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none of his business.” And in fairness, you are correct, it is none of my...
by gbland | Mar 20, 2019 | Branding, Broadcast, Getting Started, On Air Talent, Radio
When discussing radio, one of the most popular and well known positions is the DJ or on-air talent. We all know those famous national DJ’s from Casey Kasem (yes, I grew up in the ’80s) to Ryan Seacrest. But do you know what on-air talent has to do...
