Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at...
Summer is a great time to reflect on your goals and recharge for the last half of the year. It’s easy to get stuck in the day-to-day tasks, and sometimes lose sight of the big picture. Take a moment to ask yourself what goals you set for yourself at the beginning of...
We all know in-person interactions with clients have been the best way to generate sales. In these meetings, you can read your client’s body language, as well as respond to changes in their speech and behaviors. Being in-person is great because you create a bond...
As you look for prospective clients, it’s important to understand how people think and what motivates them. In short, knowing their personality type can help you make that connection. But you can’t just run up to your prospective client and ask the...
On January 27th and 28th, we had the honor to host our second-ever Rising Above virtual sales and management media summit. For those of you who are not familiar with Rising Above, we partner with the best in media to provide a virtual day and a half training...
