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Solutions vs. Spots 

Solutions vs. Spots 

by Jennifer Lane | Mar 16, 2022 | Advertising, Digital Sales, Sales Relationships, Selling, Success

One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.”  In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...

Motivating Yourself During A Recession

by Jennifer Lane | Jun 17, 2020 | Advertising, Economy, Goals, Motivation, Sales

We’re happy to bring back guest contributor, Bob “Z” Zuroweste for a third week! With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...

Keep Your Prospecting Antenna’s Up!

by Jennifer Lane | Jun 10, 2020 | Advertising, Economy, Prospecting, Sales

We’re happy to bring back guest contributor, Bob “Z” Zuroweste for a third week! With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...
Do’s and Don’ts of Advertising During COVID-19

Do’s and Don’ts of Advertising During COVID-19

by Jennifer Lane | Jun 5, 2020 | Advertising, COVID-19, Economy, Sales

We’re happy to bring back guest contributor, Bob “Z” Zuroweste. With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for Entercom and...

Welcome To The Business! (It Only Gets Easier From Here)

by Speed Marriott | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training

My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...

Don’t Look Back. It’s Time To Move Forward

by Jennifer Lane | May 27, 2020 | Advertising, COVID-19, Economy, Sales

We’re happy to introduce you to our guest contributor, Bob “Z” Zuroweste. With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...
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  • How to Get Promoted
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  • Solutions vs. Spots 
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Recent Posts

How to Get Promoted

Ways to Avoid Stress in Sales

Managing Communications

Solutions vs. Spots 

Co-Workers ‘Lead’ The Way

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