by Jennifer Lane | Jun 11, 2025 | Advertising, P1 Plus, Sales, Sales Training, Seller Success Program, Selling, Success
Written by Jessica Bennett You’ve probably heard a client say, “We just want to get our name out there” or “We just need more customers coming in”. It sounds simple enough, but as a media seller, you know there’s real strategy behind that request. What they’re asking...
by Jennifer Lane | May 13, 2025 | Advertising, C.N.A., Closing the Sale, P1 Learning, P1 Plus
Written by Jessica Bennett Landing a first-time advertiser is a big win but if you want real success, your goal should be turning that advertiser into a loyal, long-term client. Many first-time advertisers are hesitant. They might be unsure of the process, cautious...
by Jennifer Lane | May 6, 2025 | Advertising, Branding, Digital, Marketing, Media, Personal Brand, Small Business, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips
In today’s noisy digital marketplace, one thing is clear: people aren’t just buying products or tuning into stations. They’re buying into personalities, stories, and authenticity. Whether you’re a media professional trying to keep your audience engaged or a...
by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
by Jennifer Lane | Jul 9, 2024 | Advertising, P1 Learning, Sales, Sales Relationships, Sales Training, Sports, Success, Ten-Minute Trainer, Ten-Minute Trainer Network
By Speed Marriott Sports is a product unlike any other. It’s not just about selling sponsorships, promotions, or merchandise; it’s about tapping into the raw, unfiltered emotions that bind us to our teams, our athletes, and the very spirit of competition....
