One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.” In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
Too often, we, as sales professionals get wrapped up in our own world — making calls, entering orders and finishing up report after report for accounting. It’s easy to become captive to our cubicle and computer screen and miss the prospects and ideas right...
We all know building a quality client pipeline takes time and perseverance. When asked in a recent study what is the most challenging part of the sales process, it was no surprise that 80% answered prospecting and pipeline building was the most difficult. Here are...
Back in 2019 (which feels like a million years ago) I wrote a blog about “4 Superhero Traits That Salespeople Have.” In this blog, we discussed the four traits superheroes and salespeople had in common (Resilience, Passion, Confidence, and Goal-Oriented), but did you...
I’m going to say it — prospecting sucks. The thought of picking up the phone and reaching out into the unknown just feels all wrong. Think about it, throughout our childhood, we were told not to talk to strangers. “Stranger danger,” right!? Fast forward a few years...
We all know in-person interactions with clients have been the best way to generate sales. In these meetings, you can read your client’s body language, as well as respond to changes in their speech and behaviors. Being in-person is great because you create a bond...
