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Tips on Setting Up Email Appointments

Tips on Setting Up Email Appointments

by Jennifer Lane | Nov 8, 2022 | Communication, Sales, Sales Relationships, Selling, Tips

Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, let’s tackle this topic head-on. In working with media-based companies all over the country,...
How to Conduct a CNA That Gets Results

How to Conduct a CNA That Gets Results

by Jennifer Lane | Oct 4, 2022 | Advanced Sales Training, Advertising, C.N.A., Customer Needs Analysis, Customer Service, Sales Relationships

In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
It’s Renewal Season! Are you ready?

It’s Renewal Season! Are you ready?

by Speed Marriott | Sep 7, 2022 | P1 Selling, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling

Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
Introducing Our Marketing Professional Program

Introducing Our Marketing Professional Program

by Jennifer Lane | Jun 7, 2022 | Digital Sales, Marketing Pros, Sales, Sales Relationships, Sales Training, Selling

In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
Solutions vs. Spots 

Solutions vs. Spots 

by Jennifer Lane | Mar 16, 2022 | Advertising, Digital Sales, Sales Relationships, Selling, Success

One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.”  In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
Co-Workers ‘Lead’ The Way

Co-Workers ‘Lead’ The Way

by Jennifer Lane | Mar 2, 2022 | Communication, Creativity, Sales Relationships, Team Dynamics

Too often, we, as sales professionals get wrapped up in our own world — making calls, entering orders and finishing up report after report for accounting. It’s easy to become captive to our cubicle and computer screen and miss the prospects and ideas right...
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Recent Posts

  • 5 Tips to Help You Stick to Your 2023 New Year’s Resolution
  • Tips on Setting Up Email Appointments
  • How to Handle Getting Ghosted
  • How to Conduct a CNA That Gets Results
  • 5 Tips to Help Mandate Compliance Training

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5 Tips to Help You Stick to Your 2023 New Year’s Resolution

Tips on Setting Up Email Appointments

How to Handle Getting Ghosted

How to Conduct a CNA That Gets Results

5 Tips to Help Mandate Compliance Training

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