by Jennifer Lane | Apr 8, 2025 | C.N.A., P1 Learning, P1 Plus, Sales Cycle, Sales Relationships, Selling
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
by Jennifer Lane | Feb 3, 2025 | Communication, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network, Tips
These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
by Jennifer Lane | Oct 1, 2024 | Closing the Sale, C.N.A., Communication, Customer Needs Analysis, Renewals, Sales Cycle, Sales Relationships, Selling
Nurturing client relationships is a vital skill for salespeople seeking long-term success. Quality relationships foster trust, loyalty, and ongoing engagement, ultimately leading to more closed deals. In competitive markets, it’s crucial to stand out as a...
by Jennifer Lane | Jul 9, 2024 | Advertising, P1 Learning, Sales, Sales Relationships, Sales Training, Sports, Success, Ten-Minute Trainer, Ten-Minute Trainer Network
By Speed Marriott Sports is a product unlike any other. It’s not just about selling sponsorships, promotions, or merchandise; it’s about tapping into the raw, unfiltered emotions that bind us to our teams, our athletes, and the very spirit of competition....
by Jennifer Lane | Jul 9, 2024 | Advertising, Broadcast, Closing the Sale, Communication, Creativity, Emotional Intelligence, Local, Marketing, Media, Motivation, Networking, Recommendations, Sales, Sales Cycle, Sales Relationships, Selling, Sports, Team Dynamics, Teamwork, Ten-Minute Trainer Network
By Derron Steenbergen Sometimes, it all begins with sports… After going to college to be a school teacher and realizing I could not do that the rest of my life, I found myself in the broadcasting business. I began selling and doing play by play for high school sports....
