by Jessica Bennett | Sep 15, 2026 | Communication, Sales, Sales Relationships, Sales Training, Selling, Training
The final three months of the year bring changing customer needs, seasonal events and valuable sales opportunities. Yet many advertisers wait until the last minute and invest in one short holiday promotion. Media sellers can help clients take a more strategic...
by Jessica Bennett | Jul 20, 2026 | Communication, Sales, Sales Training, Selling, Training
Summer often brings a slight change of pace, making July the perfect time to step back and evaluate your business. Between prospecting, client meetings, proposals, and closing orders, it’s easy to stay focused on what’s directly in front of you. But the...
by Jessica Bennett | Jun 16, 2026 | Communication, Sales, Sales Training, Selling, Training
Summer often brings a different pace to the business world. Decision-makers take vacations, schedules become less predictable, and many media sellers experience a slowdown in client activity. While it can be tempting to view summer as a challenging season for sales,...
by Jessica Bennett | Apr 15, 2026 | Communication, Sales, Sales Relationships, Sales Training, Selling, Training
Let me ask you something, are you running into more “let me think about it” lately? Not flat-out no’s…just hesitation. Because that’s what I’m hearing across the board right now. And honestly, it’s not always about your proposal. Most of the time, it’s that...
by Jessica Bennett | Mar 13, 2026 | Advertising, Communication, Sales, Sales Relationships, Sales Training, Selling, Training
One of the most important conversations happening between sellers and advertisers today centers around return on investment. Clients are no longer satisfied simply knowing their message aired or their ad ran. They want to understand how their marketing dollars are...
by Jessica Bennett | Feb 18, 2026 | Advertising, Communication, P1 Learning, Sales, Sales Relationships, Sales Training, Selling, Training
The media landscape continues to shift at a pace that can feel relentless. Layoffs, restructuring, tighter budgets, expanding AI tools, and evolving client expectations have created a climate of uncertainty across our industry. It would be easy to respond by pulling...
