Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at...
Summer is a great time to reflect on your goals and recharge for the last half of the year. It’s easy to get stuck in the day-to-day tasks, and sometimes lose sight of the big picture. Take a moment to ask yourself what goals you set for yourself at the beginning of...
Implicit Bias in Sales Conversations about diversity and bias can be uncomfortable, but it is important to understand the role that our own backgrounds, beliefs, and lifestyles can contribute to implicit bias. According to the National Institute of Health, updated...
In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
We live in a society that is constantly growing and evolving. What are you doing to ensure that you are staying on top of the latest trends and topics for your career? Where do you start? You could go online to search for information but how do you know that what you...
