by Jennifer Lane | Aug 31, 2023 | Advertising, Advertising In A Down Economy, Broadcast, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Sales Cycle, Sales Relationships, Sales Training, Uncategorized
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at...
by Joe Harrison | Apr 9, 2020 | Advertising In A Down Economy, Selling, Small Business, Work Performance
According to the SBA (Small Business Administration), the US has 30.2 million small businesses that make up 47.5% of today’s workforce. Impressive! But for many of these business owners, the last several weeks have been a roller coaster of emotions… and I...
by Joe Harrison | Mar 12, 2020 | Advertising, Advertising In A Down Economy, Economy
We’ve heard from many of you in response to clients or potential clients looking to opt-out and/or cancel advertising due to the coronavirus and economic downturn concerns. If this is something that you’re dealing with, I would invite you to log into your...
