by Jennifer Lane | Mar 1, 2024 | Advanced Sales Training, Advertising, Branding, Broadcast, Curriculum, Education, eLearning, Employee Training, Hiring, Marketing, Marketing Pros, New Hires, On-Boarding, Onboarding, Online Training, P1 Learning, P1 Plus, P1 Selling, Recruitment, Retaining Employees, Sales, Sales Cycle, Sales Training, Seller Success Program, Selling, State Broadcasters Associations, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips, Training, Training Trends, Work Performance
In today’s rapidly evolving broadcasting and media landscape, staying ahead of the curve is the key to success. And as your station sets its sights on expansion and growth, investing in online training can be your secret weapon. But the key lies in equipping...
by Jennifer Lane | Sep 19, 2023 | Advanced Sales Training, Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Marketing, Marketing Pros, Performance, Planning, Proposals, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
by Joe Harrison | Jun 7, 2022 | Digital Sales, Marketing Pros, Sales, Sales Relationships, Sales Training, Selling
In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
by Joe Harrison | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
by Joe Harrison | Nov 20, 2018 | Advertising, Marketing, Marketing Pros, Sales, Selling
Imagine if Elon Musk never got recognition for his work. His inventions alone would be known to the public, but how would people know who to turn to if they wanted to get involved or pay for his expertise? The simple answer is recognition! Elon Musk climbed the ranks...
