Building a Dynamic Media Sales Internship Program

Building a Dynamic Media Sales Internship Program

Welcome to the world of media sales, where every day is a new adventure! Creating an effective internship program is crucial for nurturing the next generation of sales professionals. With sales being a competitive market, your internship program at your station must...
Set Your Seller Up for Success

Set Your Seller Up for Success

In today’s rapidly evolving broadcasting and media landscape, staying ahead of the curve is the key to success. And as your station sets its sights on expansion and growth, investing in online training can be your secret weapon. But the key lies in equipping...
The Power of Emotional Intelligence

The Power of Emotional Intelligence

In today’s rapidly evolving world, personal and professional success hinges on more than just technical skills and knowledge. Emotional Intelligence (EI), often referred to as Emotional Quotient (EQ), is a crucial factor that plays a significant role in...
Equality vs. Equity – One Size Does Not Fit All

Equality vs. Equity – One Size Does Not Fit All

When we start talking to clients, we know that a Customer Needs Assessment is crucial to understanding and meeting their individual needs. We’re told time and time again that one size does not fit all when it comes to advertising and media sales. The same is true in...
Overcoming Implicit Bias in Sales

Overcoming Implicit Bias in Sales

Implicit Bias in Sales Conversations about diversity and bias can be uncomfortable, but it is important to understand the role that our own backgrounds, beliefs, and lifestyles can contribute to implicit bias. According to the National Institute of Health, updated...