Equality vs. Equity – One Size Does Not Fit All

Equality vs. Equity – One Size Does Not Fit All

When we start talking to clients, we know that a Customer Needs Assessment is crucial to understanding and meeting their individual needs. We’re told time and time again that one size does not fit all when it comes to advertising and media sales. The same is true in...
Overcoming Implicit Bias in Sales

Overcoming Implicit Bias in Sales

Implicit Bias in Sales Conversations about diversity and bias can be uncomfortable, but it is important to understand the role that our own backgrounds, beliefs, and lifestyles can contribute to implicit bias. According to the National Institute of Health, updated...