Welcome to the world of media sales, where every day is a new adventure! Creating an effective internship program is crucial for nurturing the next generation of sales professionals. With sales being a competitive market, your internship program at your station must...
In today’s rapidly evolving broadcasting and media landscape, staying ahead of the curve is the key to success. And as your station sets its sights on expansion and growth, investing in online training can be your secret weapon. But the key lies in equipping...
The 5th Annual Rising Above Virtual Sales and Management Summit was a resounding success! Both Derron Steenbergen and Speed Marriott joined forces in Kansas City to bring together industry experts and share their insights with the broadcast community. The two-day...
When we start talking to clients, we know that a Customer Needs Assessment is crucial to understanding and meeting their individual needs. We’re told time and time again that one size does not fit all when it comes to advertising and media sales. The same is true in...
At one point or another everyone has to be the “new hire” within a company. Do you remember how you felt? Did the company make you feel welcomed or did you feel awkward during your first week/month working there? With hiring on the rise and individuals having so many...
My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...