As you look for prospective clients, it’s important to understand how people think and what motivates them. In short, knowing their personality type can help you make that connection. But you can’t just run up to your prospective client and ask the...
Ahh, March – a tricky time of year. Warmer weather is on the horizon and winter is practically in the rearview mirror. It’s quite literally (and metaphorically) a period of rebirth, rejuvenation, and renewal – a great time to rediscover a passion for prospecting and –...
In today’s sales environment, you have to be comfortable using all methods of sales communication. And we know that selling over the phone can be challenging as leads may not want to listen to lengthy sales pitches. So, how can you make your voice heard,...
My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on. In working with media-based companies all over the country, we’ve found...
I’m going to say it… prospecting sucks. The thought of picking up the phone and reaching out into the unknown just feels all wrong. Think about it, throughout our childhood we were told not to talk to strangers. “Stranger danger”, right!? Fast forward a...
