by Jennifer Lane | Apr 8, 2025 | C.N.A., P1 Learning, P1 Plus, Sales Cycle, Sales Relationships, Selling
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
by Jennifer Lane | Apr 1, 2025 | Goals, Goal Management, Media, Performance, Personal Brand, Ten-Minute Trainer, Ten-Minute Trainer Network
In today’s fast-paced business world, it’s easy to get stuck in survival mode—checking off tasks, juggling deadlines, and just trying to keep up. But what if the real key to staying relevant, competitive, and energized is asking one simple question: What’s fueling...
by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
by Jennifer Lane | Mar 6, 2025 | Uncategorized
In today’s ever-evolving business landscape, local businesses face a host of challenges—from navigating economic uncertainty to competing with large online retailers. However, one often-overlooked strategy has proven to be a game-changer: partnerships. By working...
by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
