by Jennifer Lane | Sep 19, 2023 | Advanced Sales Training, Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Marketing, Marketing Pros, Performance, Planning, Proposals, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
by Joe Harrison | Oct 20, 2021 | Communication, Digital Sales, Marketing, P1 Learning, Sales Relationships, Tips
I’m going to say it — prospecting sucks. The thought of picking up the phone and reaching out into the unknown just feels all wrong. Think about it, throughout our childhood, we were told not to talk to strangers. “Stranger danger,” right!? Fast forward a few years...
by Joe Harrison | Sep 10, 2020 | Customer Service, Generational Marketing, Marketing, P1 Learning, Sales Relationships, Selling
When it comes to the consumer purchase path it’s no surprise that each generation has its perspective. So how does someone effectively market to them? Well, that’s a great question as it all depends on the generational lens you are looking through that...
by Joe Harrison | Aug 7, 2019 | Branding, First Preference, Marketing, Sales
The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So you are going to want to help them answer questions regarding their...
by Joe Harrison | Mar 6, 2019 | Branding, Getting Started, Marketing, Networking, P1 Futures Program, Prospecting
Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new acquaintances who may be able to enhance your career objectives. ...
by Joe Harrison | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
