by Joe Harrison | Aug 7, 2019 | Branding, First Preference, Marketing, Sales
The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So you are going to want to help them answer questions regarding their...
by Joe Harrison | Mar 6, 2019 | Branding, Getting Started, Marketing, Networking, P1 Futures Program, Prospecting
Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new acquaintances who may be able to enhance your career objectives. ...
by Joe Harrison | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
by Joe Harrison | Nov 20, 2018 | Advertising, Marketing, Marketing Pros, Sales, Selling
Imagine if Elon Musk never got recognition for his work. His inventions alone would be known to the public, but how would people know who to turn to if they wanted to get involved or pay for his expertise? The simple answer is recognition! Elon Musk climbed the ranks...
by Joe Harrison | Jul 24, 2018 | Branding, Marketing, Media, Sales
With all the money being spent on professional and big college sports, there are other very creative places in the sports world where you can launch a message for your product. The experts are starting to take a serious look at high school and small college...
by Joe Harrison | Aug 20, 2013 | Budgeting, Digital, Marketing
I came across this article in a recent edition of the I.A.B. SmartBrief eNewsletter. If you are not currently subscribing to this publication published daily by the Interactive Advertising Bureau, you should be. It’s free, well written and I believe one of the best...
