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Generational Marketing

Generational Marketing

by Jennifer Lane | Sep 10, 2020 | Customer Service, Generational Marketing, Marketing, P1 Learning, Sales Relationships, Selling

When it comes to the consumer purchase path it’s no surprise that each generation has its perspective. So how does someone effectively market to them? Well, that’s a great question as it all depends on the generational lens you are looking through that...

Why You Should Pay Attention to Generation Z

by gbland | Aug 14, 2018 | Advertising, Communication, Generational Marketing, Innovation, Sales, Selling

Millennials, millennials, millennials. That’s all we’ve been hearing for the past five years, but now it’s time to obsess over a new generation: Generation Z. Those born between 1995 and the early 2000s fall under this “post-millennial” category. They have unique...

Communicating & Keeping Millennials

by gbland | Aug 19, 2015 | Communication, Generational Marketing, Hiring, Retaining Employees

Our good friends over at ej4 put together this article on  communicating and keeping your millennials engaged. As millennials typically have a reputation to be job-hoppers whose careers are more focused on job satisfaction than traditional ideals of...

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Recent Posts

Over Half of U.S. Broadcasters Associations To Attend Virtual Training Summit

...

Marketron Aligns With P1 Learning To Create A Digital Sales Training Library

...

4 Stages in the Consumer Purchase Path

...

Happy Holidays

...

5 Tips for Selling Over the Phone

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