by Jennifer Lane | Jul 19, 2023 | Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Digital, Digital Sales, Education, eLearning, Goal Management, Goals, Microlearning, Motivation, Movitvation, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Stress Management, Success, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips, Training, Uncategorized, Work Performance, Work Stress
Summer is a great time to reflect on your goals and recharge for the last half of the year. It’s easy to get stuck in the day-to-day tasks, and sometimes lose sight of the big picture. Take a moment to ask yourself what goals you set for yourself at the beginning of...
by Jennifer Lane | Oct 4, 2022 | Advanced Sales Training, Advertising, C.N.A., Customer Needs Analysis, Customer Service, Sales Relationships
In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
by Joe Harrison | Jul 8, 2020 | C.N.A., COVID-19, Online Training, Sales, Sales Training, Training, Workplace
Over the past several months the majority of us have gone from working an 8am to 5pm job at the office to working from home… when/as we can. Listen, it’s been a challenge and as many of us gear up to head back into the office, it’s safe to assume...
by Joe Harrison | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training
My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...
by Joe Harrison | Oct 2, 2019 | C.N.A., Customer Needs Analysis, NAB, Networking, RAB, Radio Advertising Bureau, Radio Show, Sales Relationships, Success
Last week the entire team at P1 Learning had the opportunity to attend the NAB’s Radio Show in Dallas, Texas. It was a great event showcasing the best of radio along with providing insight on what’s to come within the industry. During this whirlwind of a...
by Joe Harrison | Feb 21, 2018 | C.N.A., Customer Needs Analysis, eLearning, Sales
Lets face it… each department within your organization is crucial to succeed. Without the management team you wouldn’t have goals to shoot for, without the accounting department you wouldn’t get paid, without your on-air or talent team you wouldn’t have a product....
