by Jennifer Lane | Aug 31, 2023 | Advertising, Advertising In A Down Economy, Broadcast, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Sales Cycle, Sales Relationships, Sales Training, Uncategorized
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at...
by Jennifer Lane | Aug 1, 2023 | Communication, Emotional Intelligence, Employee Training, Motivation, Networking, New Hires, P1 Learning, Retaining Employees, Sales Relationships, Team Dynamics, Teamwork, Ten-Minute Trainer, Ten-Minute Trainer Network, Work Stress, Workplace Bullying
In today’s rapidly evolving world, personal and professional success hinges on more than just technical skills and knowledge. Emotional Intelligence (EI), often referred to as Emotional Quotient (EQ), is a crucial factor that plays a significant role in...
by Jennifer Lane | Jul 19, 2023 | Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Digital, Digital Sales, Education, eLearning, Goal Management, Goals, Microlearning, Motivation, Movitvation, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Stress Management, Success, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips, Training, Uncategorized, Work Performance, Work Stress
Summer is a great time to reflect on your goals and recharge for the last half of the year. It’s easy to get stuck in the day-to-day tasks, and sometimes lose sight of the big picture. Take a moment to ask yourself what goals you set for yourself at the beginning of...
by Jennifer Lane | Nov 8, 2022 | Communication, Sales, Sales Relationships, Selling, Tips
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, let’s tackle this topic head-on. In working with media-based companies all over the country,...
by Jennifer Lane | Oct 4, 2022 | Advanced Sales Training, Advertising, C.N.A., Customer Needs Analysis, Customer Service, Sales Relationships
In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
by Joe Harrison | Sep 7, 2022 | P1 Selling, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
