by Jennifer Lane | Jul 19, 2023 | Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Digital, Digital Sales, Education, eLearning, Goal Management, Goals, Microlearning, Motivation, Movitvation, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Stress Management, Success, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips, Training, Uncategorized, Work Performance, Work Stress
Summer is a great time to reflect on your goals and recharge for the last half of the year. It’s easy to get stuck in the day-to-day tasks, and sometimes lose sight of the big picture. Take a moment to ask yourself what goals you set for yourself at the beginning of...
by Jennifer Lane | Oct 4, 2022 | Advanced Sales Training, Advertising, C.N.A., Customer Needs Analysis, Customer Service, Sales Relationships
In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
by Joe Harrison | Apr 22, 2021 | Customer Needs Analysis, Sales, Selling
In sales you want to make sure you are getting as much information out of your client as possible to ensure you are providing them with the best solutions for their problems. But getting these answers can be tricky if you don’t know what to ask. Typically, in sales a...
by Joe Harrison | Feb 9, 2021 | Broadcast, Closing the Sale, COVID-19, Customer Needs Analysis, Hiring, Management, Movitvation, On-Demand
On January 27th and 28th, we had the honor to host our second-ever Rising Above virtual sales and management media summit. For those of you who are not familiar with Rising Above, we partner with the best in media to provide a virtual day and a half training...
by Joe Harrison | Oct 7, 2020 | Closing the Sale, Customer Needs Analysis, Sales, Sales Cycle, Sales Relationships, Selling, Success
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
by Joe Harrison | Jan 9, 2020 | Communication, Customer Needs Analysis, Customer Service, Sales, Sales Relationships
Often there seems to be a breakdown between what companies think their customers want versus what their customers really want. Does this surprise you? It shouldn’t. Current customers want more than help with their problems… they want to know what you can...
