by Joe Harrison | Mar 16, 2022 | Advertising, Digital Sales, Sales Relationships, Selling, Success
One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.” In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
by Joe Harrison | Jun 17, 2020 | Advertising, Economy, Goals, Motivation, Sales
We’re happy to bring back guest contributor, Bob “Z” Zuroweste for a third week! With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...
by Joe Harrison | Jun 10, 2020 | Advertising, Economy, Prospecting, Sales
We’re happy to bring back guest contributor, Bob “Z” Zuroweste for a third week! With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...
by Joe Harrison | Jun 5, 2020 | Advertising, COVID-19, Economy, Sales
We’re happy to bring back guest contributor, Bob “Z” Zuroweste. With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for Entercom and...
by Joe Harrison | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training
My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...
by Joe Harrison | May 27, 2020 | Advertising, COVID-19, Economy, Sales
We’re happy to introduce you to our guest contributor, Bob “Z” Zuroweste. With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...
