by Joe Harrison | May 18, 2021 | Sales, Sales Cycle, Sales Relationships, Selling
It’s really quite simple… people need to purchase both goods and services to help run their own businesses. So why do our customers and/or potential customers hesitate to buy from us? On the flip side for our own businesses to survive we need to sell our...
by Joe Harrison | Apr 22, 2021 | Customer Needs Analysis, Sales, Selling
In sales you want to make sure you are getting as much information out of your client as possible to ensure you are providing them with the best solutions for their problems. But getting these answers can be tricky if you don’t know what to ask. Typically, in sales a...
by Joe Harrison | Apr 7, 2021 | Communication, Sales, Sales Relationships, Selling, Success
The way we conduct business has changed. We went from being out and about within our community to doing business remotely via Zoom (and in some cases, still in our pajamas). This isn’t anything that you haven’t heard, but what’s important to...
by Joe Harrison | Jan 6, 2021 | Digital, Digital Sales, Sales, Sales Cycle, Selling
We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we’re confident on broadcasting’s future! Not only will we have a seat at the...
by Joe Harrison | Oct 7, 2020 | Closing the Sale, Customer Needs Analysis, Sales, Sales Cycle, Sales Relationships, Selling, Success
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
by Joe Harrison | Sep 10, 2020 | Customer Service, Generational Marketing, Marketing, P1 Learning, Sales Relationships, Selling
When it comes to the consumer purchase path it’s no surprise that each generation has its perspective. So how does someone effectively market to them? Well, that’s a great question as it all depends on the generational lens you are looking through that...
