by Jennifer Lane | Aug 13, 2025 | Advertising, Sales, Sales Cycle, Sales Relationships, Sales Training, Seller Success Program, Selling
Written by Jessica Bennett Starting something new, especially in media sales can feel like stepping into a fast-paced broadcast studio where everyone seems to know their lines… except you. But here’s the truth: every top performer you admire was once in your shoes....
by Jennifer Lane | Jul 7, 2025 | Sales, Prospecting, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
We’ve all heard it before: “Nobody’s buying in July.””Decision-makers are on vacation.””It’s just a slow season.” But let’s set the record straight the summer sales slump is a myth. And the best in the business know it. While others...
by Jennifer Lane | Jun 11, 2025 | Advertising, P1 Plus, Sales, Sales Training, Seller Success Program, Selling, Success
Written by Jessica Bennett You’ve probably heard a client say, “We just want to get our name out there” or “We just need more customers coming in”. It sounds simple enough, but as a media seller, you know there’s real strategy behind that request. What they’re asking...
by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
by Jennifer Lane | Feb 3, 2025 | Communication, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network, Tips
These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
