Equality vs. Equity – One Size Does Not Fit All

Equality vs. Equity – One Size Does Not Fit All

When we start talking to clients, we know that a Customer Needs Assessment is crucial to understanding and meeting their individual needs. We’re told time and time again that one size does not fit all when it comes to advertising and media sales. The same is true in...
Email Best Practices

Email Best Practices

A recent study done by statista.com has shown that the average employee sends and receives 376 emails per day! That is a lot of emails to look over and make sure you are addressing everyone’s needs and expectations properly. With all of this going on in our...
How to Handle Getting Ghosted

How to Handle Getting Ghosted

No one likes to be ghosted. In a past article, we discussed ways to not be ghosted when hiring. Today, I would like to discuss how one can get ghosted in other areas of work and how one can avoid that. Whether it’s a client who stopped responding to your emails, or a...