In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.” In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
Earlier this summer, P1 Learning’s Speed Marriott and the Swagger Institute’s Derron Steenbergen launched “Speed & Swagger: Ten-Minute Trainer,” a weekly video training series designed to educate and motivate media sellers and managers during these...
