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Introducing Our Marketing Professional Program

Introducing Our Marketing Professional Program

by Jennifer Lane | Jun 7, 2022 | Digital Sales, Marketing Pros, Sales, Sales Relationships, Sales Training, Selling

In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
Solutions vs. Spots 

Solutions vs. Spots 

by Jennifer Lane | Mar 16, 2022 | Advertising, Digital Sales, Sales Relationships, Selling, Success

One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.”  In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
Ten-Minute Trainer: Top 5

Ten-Minute Trainer: Top 5

by Jennifer Lane | Aug 19, 2021 | Digital Sales, Goals, Sales, Sales Training, Selling, Success, Ten-Minute Trainer, Training, Training Trends

Earlier this summer, P1 Learning’s Speed Marriott and the Swagger Institute’s Derron Steenbergen launched “Speed & Swagger: Ten-Minute Trainer,” a weekly video training series designed to educate and motivate media sellers and managers during these...

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Recent Posts

5 Tips to Help You Stick to Your 2023 New Year’s Resolution

Tips on Setting Up Email Appointments

How to Handle Getting Ghosted

How to Conduct a CNA That Gets Results

5 Tips to Help Mandate Compliance Training

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