by Jennifer Lane | Sep 30, 2025 | Customer Service, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Speed and Swagger, Ten-Minute Trainer Network
Renewals are the lifeblood of sustainable growth. It’s always more efficient (and profitable) to keep existing clients than to chase new ones constantly. But renewals don’t happen by accident. They require intentional strategy, consistent communication, and strong...
by Jennifer Lane | Nov 13, 2024 | Goal Management, Goals, Holiday, Holidays, Movitvation, Renewals, Small Business
As 2024 draws to a close, it’s a prime opportunity for businesses to maximize engagement, strengthen connections, and set the stage for a successful 2025. Between big shopping days, “Shop Local” initiatives, and the festive season, these final weeks offer powerful...
by Jennifer Lane | Oct 1, 2024 | Closing the Sale, C.N.A., Communication, Customer Needs Analysis, Renewals, Sales Cycle, Sales Relationships, Selling
Nurturing client relationships is a vital skill for salespeople seeking long-term success. Quality relationships foster trust, loyalty, and ongoing engagement, ultimately leading to more closed deals. In competitive markets, it’s crucial to stand out as a...
by Jennifer Lane | Sep 19, 2023 | Advanced Sales Training, Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Marketing, Marketing Pros, Performance, Planning, Proposals, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
by Joe Harrison | Sep 7, 2022 | P1 Selling, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
by Joe Harrison | Jan 24, 2022 | Prospecting, Renewals, Sales, Sales Relationships, Sales Training, Selling, Success
Back in 2019 (which feels like a million years ago) I wrote a blog about “4 Superhero Traits That Salespeople Have.” In this blog, we discussed the four traits superheroes and salespeople had in common (Resilience, Passion, Confidence, and Goal-Oriented), but did you...
