by Jennifer Lane | Oct 16, 2025 | Closing the Sale, Customer Needs Analysis, Digital Sales, P1 Learning, P1 Plus, P1 Selling, Proposals, Prospecting, Renewals, Rookie, Sales, Sales Cycle, Sales Relationships, Sales Training, Seller Success Program, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
Whether you’ve graduated from P1 Plus or are still working through the program, you’re already leveling up in your career! As a member of the P1 Plus community, you have access to the Ten-Minute Trainer Network Alumni Collection, your go-to resource for ongoing...
by Jennifer Lane | Sep 18, 2025 | Customer Needs Analysis, P1 Learning, P1 Plus, P1 Selling
Written by Jessica Bennett AM radio remains in the spotlight, and rightly so. Despite the rise of digital platforms, streaming services, and podcasts, AM continues to play a crucial role in local communities. Lawmakers and automakers have been engaged in discussions...
by Jennifer Lane | Jul 24, 2025 | Advertising, Advanced Sales Training, Closing the Sale, P1 Learning, P1 Plus, P1 Selling, Sales Relationships, Sales Training, Seller Success Program, Selling
Written by Jessica Bennett Let’s talk about storytelling, because whether you’re brand new to media sales or you’ve been doing this for twenty years, one thing stays true: numbers alone don’t win hearts. It’s easy to default to stats. First-time sellers might...
by Jennifer Lane | Jun 11, 2025 | Advertising, P1 Plus, Sales, Sales Training, Seller Success Program, Selling, Success
Written by Jessica Bennett You’ve probably heard a client say, “We just want to get our name out there” or “We just need more customers coming in”. It sounds simple enough, but as a media seller, you know there’s real strategy behind that request. What they’re asking...
by Jennifer Lane | May 13, 2025 | Advertising, C.N.A., Closing the Sale, P1 Learning, P1 Plus
Written by Jessica Bennett Landing a first-time advertiser is a big win but if you want real success, your goal should be turning that advertiser into a loyal, long-term client. Many first-time advertisers are hesitant. They might be unsure of the process, cautious...
by Jennifer Lane | Apr 8, 2025 | C.N.A., P1 Learning, P1 Plus, Sales Cycle, Sales Relationships, Selling
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
