by Jennifer Lane | Jun 11, 2025 | Advertising, P1 Plus, Sales, Sales Training, Seller Success Program, Selling, Success
Written by Jessica Bennett You’ve probably heard a client say, “We just want to get our name out there” or “We just need more customers coming in”. It sounds simple enough, but as a media seller, you know there’s real strategy behind that request. What they’re asking...
by Jennifer Lane | May 13, 2025 | Advertising, C.N.A., Closing the Sale, P1 Learning, P1 Plus
Written by Jessica Bennett Landing a first-time advertiser is a big win but if you want real success, your goal should be turning that advertiser into a loyal, long-term client. Many first-time advertisers are hesitant. They might be unsure of the process, cautious...
by Jennifer Lane | Apr 8, 2025 | C.N.A., P1 Learning, P1 Plus, Sales Cycle, Sales Relationships, Selling
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
by Jennifer Lane | Mar 1, 2024 | Advanced Sales Training, Advertising, Branding, Broadcast, Curriculum, Education, eLearning, Employee Training, Hiring, Marketing, Marketing Pros, New Hires, On-Boarding, Onboarding, Online Training, P1 Learning, P1 Plus, P1 Selling, Recruitment, Retaining Employees, Sales, Sales Cycle, Sales Training, Seller Success Program, Selling, State Broadcasters Associations, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips, Training, Training Trends, Work Performance
In today’s rapidly evolving broadcasting and media landscape, staying ahead of the curve is the key to success. And as your station sets its sights on expansion and growth, investing in online training can be your secret weapon. But the key lies in equipping...
by Joe Harrison | Jun 2, 2021 | Learning Consultant, On-Boarding, Onboarding, Online Training, P1 Plus, Sales Training, Training
At one point or another everyone has to be the “new hire” within a company. Do you remember how you felt? Did the company make you feel welcomed or did you feel awkward during your first week/month working there? With hiring on the rise and individuals having so many...
by Joe Harrison | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training
My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...
