by Jennifer Lane | Aug 3, 2026 | Advanced Sales Training, Customer Needs Analysis, Customer Service, Digital Sales, Goals, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network
As summer winds down, many sales professionals begin thinking about renewal season. The mistake is believing it starts in September or October. In reality, renewal season begins today. The strongest renewals are not won during the renewal meeting. They are earned...
by Jennifer Lane | Sep 19, 2023 | Advanced Sales Training, Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Marketing, Marketing Pros, Performance, Planning, Proposals, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
by Jennifer Lane | Aug 31, 2023 | Advertising, Advertising In A Down Economy, Broadcast, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Sales Cycle, Sales Relationships, Sales Training, Uncategorized
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at...
by Joe Harrison | Sep 7, 2022 | P1 Selling, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
