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Summer Sales Slump Is a Myth: Win More in July

Summer Sales Slump Is a Myth: Win More in July

by Jennifer Lane | Jul 7, 2025 | Sales, Prospecting, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network

We’ve all heard it before: “Nobody’s buying in July.””Decision-makers are on vacation.””It’s just a slow season.” But let’s set the record straight the summer sales slump is a myth. And the best in the business know it. While others...
Helping Your Clients Build Brand Awareness That Sticks

Helping Your Clients Build Brand Awareness That Sticks

by Jennifer Lane | Jun 11, 2025 | Advertising, P1 Plus, Sales, Sales Training, Seller Success Program, Selling, Success

Written by Jessica Bennett You’ve probably heard a client say, “We just want to get our name out there” or “We just need more customers coming in”. It sounds simple enough, but as a media seller, you know there’s real strategy behind that request. What they’re asking...
Embracing Social Selling: A Modern Approach for Local Media Professionals

Embracing Social Selling: A Modern Approach for Local Media Professionals

by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV

In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
AI Unleashed: Empowering New Media Sellers to Crush Their Sales Goals

AI Unleashed: Empowering New Media Sellers to Crush Their Sales Goals

by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling

New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
How to Generate High-Quality Leads on LinkedIn

How to Generate High-Quality Leads on LinkedIn

by Jennifer Lane | Feb 3, 2025 | Communication, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network, Tips

These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
Sports Marketing: Tapping into the Passion

Sports Marketing: Tapping into the Passion

by Jennifer Lane | Jul 9, 2024 | Advertising, P1 Learning, Sales, Sales Relationships, Sales Training, Sports, Success, Ten-Minute Trainer, Ten-Minute Trainer Network

By Speed Marriott Sports is a product unlike any other. It’s not just about selling sponsorships, promotions, or merchandise; it’s about tapping into the raw, unfiltered emotions that bind us to our teams, our athletes, and the very spirit of competition....
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