by Jennifer Lane | Sep 18, 2025 | Customer Needs Analysis, P1 Learning, P1 Plus, P1 Selling
Written by Jessica Bennett AM radio remains in the spotlight, and rightly so. Despite the rise of digital platforms, streaming services, and podcasts, AM continues to play a crucial role in local communities. Lawmakers and automakers have been engaged in discussions...
by Jennifer Lane | Jul 24, 2025 | Advertising, Advanced Sales Training, Closing the Sale, P1 Learning, P1 Plus, P1 Selling, Sales Relationships, Sales Training, Seller Success Program, Selling
Written by Jessica Bennett Let’s talk about storytelling, because whether you’re brand new to media sales or you’ve been doing this for twenty years, one thing stays true: numbers alone don’t win hearts. It’s easy to default to stats. First-time sellers might...
by Jennifer Lane | Jun 3, 2025 | Goal Management, Goals, Motivation, Movitvation, P1 Learning, Sales Cycle, Sales Relationships, Selling, Success, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips
Summer often brings a shift in energy. Clients head out on vacation, inboxes grow quieter, and the pace of business slows. But for small business owners and media sales professionals, this doesn’t have to mean lost momentum. In fact, learning how to stay...
by Jennifer Lane | May 13, 2025 | Advertising, C.N.A., Closing the Sale, P1 Learning, P1 Plus
Written by Jessica Bennett Landing a first-time advertiser is a big win but if you want real success, your goal should be turning that advertiser into a loyal, long-term client. Many first-time advertisers are hesitant. They might be unsure of the process, cautious...
by Jennifer Lane | Apr 8, 2025 | C.N.A., P1 Learning, P1 Plus, Sales Cycle, Sales Relationships, Selling
Written By Jessica Bennett When you’re just starting out in media sales, the phrase “sales funnel” can sound like industry jargon; something thrown around in meetings but rarely explained. But once you understand what it is, the funnel becomes less of a mystery and...
by Jennifer Lane | Jul 9, 2024 | Advertising, P1 Learning, Sales, Sales Relationships, Sales Training, Sports, Success, Ten-Minute Trainer, Ten-Minute Trainer Network
By Speed Marriott Sports is a product unlike any other. It’s not just about selling sponsorships, promotions, or merchandise; it’s about tapping into the raw, unfiltered emotions that bind us to our teams, our athletes, and the very spirit of competition....
