by Jennifer Lane | Aug 13, 2025 | Advertising, Sales, Sales Cycle, Sales Relationships, Sales Training, Seller Success Program, Selling
Written by Jessica Bennett Starting something new, especially in media sales can feel like stepping into a fast-paced broadcast studio where everyone seems to know their lines… except you. But here’s the truth: every top performer you admire was once in your shoes....
by Jennifer Lane | Jul 24, 2025 | Advertising, Advanced Sales Training, Closing the Sale, P1 Learning, P1 Plus, P1 Selling, Sales Relationships, Sales Training, Seller Success Program, Selling
Written by Jessica Bennett Let’s talk about storytelling, because whether you’re brand new to media sales or you’ve been doing this for twenty years, one thing stays true: numbers alone don’t win hearts. It’s easy to default to stats. First-time sellers might...
by Jennifer Lane | Jun 11, 2025 | Advertising, P1 Plus, Sales, Sales Training, Seller Success Program, Selling, Success
Written by Jessica Bennett You’ve probably heard a client say, “We just want to get our name out there” or “We just need more customers coming in”. It sounds simple enough, but as a media seller, you know there’s real strategy behind that request. What they’re asking...
by Jennifer Lane | May 13, 2025 | Advertising, C.N.A., Closing the Sale, P1 Learning, P1 Plus
Written by Jessica Bennett Landing a first-time advertiser is a big win but if you want real success, your goal should be turning that advertiser into a loyal, long-term client. Many first-time advertisers are hesitant. They might be unsure of the process, cautious...
by Jennifer Lane | May 6, 2025 | Advertising, Branding, Digital, Marketing, Media, Personal Brand, Small Business, Ten-Minute Trainer, Ten-Minute Trainer Network, Tips
In today’s noisy digital marketplace, one thing is clear: people aren’t just buying products or tuning into stations. They’re buying into personalities, stories, and authenticity. Whether you’re a media professional trying to keep your audience engaged or a...
by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
