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Conducting a Customer Needs Assessment (C.N.A.)

by Joe Harrison | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends

As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...

2019 Sales and Marketing Trends

by Joe Harrison | Jan 22, 2019 | Branding, Media, Online Training, Sales, Training Trends

In sales, it’s always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one’s life easier. Since the sales world is always changing with new technologies, it is essential to keep up with and embrace these...
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