Leadership Styles

What comes to mind when you hear the word “leader”? For each of us, this answer will vary based on our current needs, wants and past experience. Some view leaders positively and some negatively… although I always like to look at the negative...

The Branding Process

The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So you are going to want to help them answer questions regarding their...