by Jessica Bennett | Sep 15, 2026 | Communication, Sales, Sales Relationships, Sales Training, Selling, Training
The final three months of the year bring changing customer needs, seasonal events and valuable sales opportunities. Yet many advertisers wait until the last minute and invest in one short holiday promotion. Media sellers can help clients take a more strategic...
by Jessica Bennett | Apr 15, 2026 | Communication, Sales, Sales Relationships, Sales Training, Selling, Training
Let me ask you something, are you running into more “let me think about it” lately? Not flat-out no’s…just hesitation. Because that’s what I’m hearing across the board right now. And honestly, it’s not always about your proposal. Most of the time, it’s that...
by Jessica Bennett | Mar 13, 2026 | Advertising, Communication, Sales, Sales Relationships, Sales Training, Selling, Training
One of the most important conversations happening between sellers and advertisers today centers around return on investment. Clients are no longer satisfied simply knowing their message aired or their ad ran. They want to understand how their marketing dollars are...
by Jennifer Lane | Sep 19, 2023 | Advanced Sales Training, Advertising, C.N.A., Closing the Sale, Customer Needs Analysis, Customer Service, Marketing, Marketing Pros, Performance, Planning, Proposals, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer, Ten-Minute Trainer Network
Alright, let’s be honest. Sales is more than just a job to me; it’s a passion. We’re in the business of building trust, forging connections, and becoming the trusted advisor in all things related to the world of advertising. We’re not looking for...
by Jennifer Lane | Oct 4, 2022 | Advanced Sales Training, Advertising, C.N.A., Customer Needs Analysis, Customer Service, Sales Relationships
In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
